Festive facelift for Highland Spring Sparkling bottles

Highland Spring, the UK’s number one sparkling water brand (Zenith), has announced that a new festive shrink wrap design will be rolling out on selected multipack lines next month.

The limited-edition artwork, which depicts a view of the Scottish landscape through a festive glass bauble, will appear on the shrinkwrap of 6 x 500ml, 12 x 500ml and 4 x 1.5 litre Highland Spring Sparkling packs.

Andrea McQuaid, head of brand marketing at Highland Spring Group, comments: “We know that consumers look to purchase more sparkling water at this time of year, and retailers can capitalise on this.

“Guaranteed to secure stand out on shelf, the festive shrink illustrates the brand’s unique provenance and luxury positioning by depicting the landscape, that is the source of Highland Spring’s pure sparkling water.”

Tel: Highland Spring Group (01360) 312121