Established in 2014, Fair Deal Cash & Carry is a family-owned business in Southall, West London. It operates from a 23,000 sq ft cash & carry, offering a wide range of lines across confectionery, crisps, snacks, soft drinks, household cleaning, toiletries and disposable packaging categories to independent retailers and smaller cash & carries across mainland UK.

The wholesaler also manufactures kids’ novelty confectionery lines under its own brand.

Survir Nagpal, director at Fair Deal Cash & Carry, said: “I am delighted to announce our new relationship with Sugro.

“I am sure this will be a great opportunity for us to expand and allow us to provide our customers with the best deals possible. We aim to provide our customers with as many varieties of products from various categories in one place, making their shopping journey as convenient as possible.

“Joining Sugro will allow us to gain access to more suppliers and gain better deals and become a low-cost solution for all independent retailers.”

In other news, following the Sugro 2023 Business Convention in Chile, Sugro has undertaken a major charitable project with the Fundación Abrázam Charity in Chile. Fundación Abrázam Charity manages a team of 250 volunteers who offer support to children in vulnerable situations. They work closely with the children to provide emotional, educational, social, and financial support.

Along with Red Bull, Suntory Beverages and AG Barr, Sugro has made a donation to the Foundation, to support a children’s home for boys. The donation will support the creation of a garden and children’s play area.