With the 2016 Crabbie’s Grand National scheduled for 7-9 April, the UK’s number one selling alcoholic ginger beer is benefiting from a six-figure sum being invested in festival activation by brand owner Halewood International.

A specific Crabbie’s Grand National on-pack promotion has been launched, which gives fans of the brand the chance to win £50,000 cash. A selection of other prizes is up for grabs, including Crabbie’s glassware, bottles of Crabbie’s Light and cans of Crabbie’s Original, sunglasses and flip flops.

There is also extensive support for on-trade accounts nationwide. Merchandise kits, which include Crabbie’s Grand National branded posters, bar runners, bunting, pallet wraps and drip mats, and sampling promotion squads, will be available to support licensees and promote the sponsorship to customers.

Claire Kelly, marketing controller for Crabbie’s, said: “As we count down to this year’s Festival, we want to ensure that our on and off-trade customers have the best tools at their disposal to fully maximise the Crabbie’s Grand National Festival experience to consumers.

“We have strong ambitions for the Crabbie’s brand family and will continue to invest in driving the brand’s growth, with high-profile TV investments, consumer PR activation and trade support.”

Tel: Halewood International (0845) 6000 666