Dole launches fruit and plant-based cream dessert

Dole Sunshine Company has unveiled its new Fruit and Cream* dessert range, which combines fruit with a plant-based cream.

Dole’s Fruit and Cream* range contains real fruit pieces and only natural fruit sugars, is one of the recommended five a day, and is gluten-free, halal and vegan.

The product packaging also shows a ‘B’ NUTRI-SCORE to underline to consumers that it is a healthy choice for them to make.

According to Dole, shoppers want indulgent, healthier desserts but price is a key factor for many when considering which ones to buy, with an increasing number recognising that ambient products have a longer shelf life and therefore offer better value for money and less waste. A recent report also confirmed that nearly half of all UK consumers are looking to add more plant-based food to their diets (Mintel).

“As part of our transition from packaged foods to a nutrition and wellness brand, we are expanding our offering using our expertise and strong product credentials, with the launch of Dole Fruit & Cream*” explains Andrew Bradshaw, UK sales director at the Dole Sunshine Company.

“As consumers continue to aspire to eat more healthily, while at the same time wanting indulgent treats, this new range should provide the perfect option, driving incremental sales to the ambient dessert category. It not only offers consumers something healthy and delicious that they can enjoy without guilt, but also at an affordable price which is so important right now.”

*Plant-based alternative to cream

Published Date: March 17, 2023
Category: Product & Promotions News