Cross-selling feature now on Bidfood Direct and telesales ordering platform

Bidfood has introduced a new ‘companion products’ feature on its online shop, Bidfood Direct.

The companion feature gets to work as soon as the customer starts searching, informing them with a, ‘You may also need…’ message. Once clicked, they will see up to four products that complement their chosen item. For example, if shopping for a coffee cup, they would see the lid, sleeve and cup carrier that fit that coffee cup.

Bidfood’s telesales teams will also be able to view the companion products via their ordering platform, allowing them to suggest and cross-sell complementary products with ease while taking orders over the phone.

Bidfood Direct recently won the B2B Ecommerce Website of the Year award at the UK Digital Growth Awards.

The award win recognised Bidfood’s strong implementation of tech and innovation through its MyRecipes and Menu Planning support tools, helping customers navigate legislation, such as Natasha’s Law and calorie labelling.

Ian Moore, strategy & digital director at Bidfood, said: “This new and exciting companion feature is not only a testament to how much we care about improving the customer journey, but also to how much our dedicated ecommerce team are constantly developing and innovating our online platform.

“Online ordering is a key purchasing method for our customers and this feature is even accessible through the Bidfood Direct app. We’re constantly seeking to equip our customers with the right tools to keep their journey as streamlined as possible and make our customers’ lives easier.”