Country Range members place over £1 million in orders at trade event

More than £1 million in orders was placed by Country Range Group members at their latest Virtual Business Development Day, which took place on 23-24 June.

The event, which comprised ‘speed networking’ sessions lasting 30 minutes each, was attended by 16 suppliers including Unilever, Mondelez, KP and Kerry, as well as over 100 delegates from CRG member wholesalers.

The content of the virtual sessions ranged from new product development to specific meetings focusing on product performance and future business plans. Suppliers were also able to send samples in advance to delegates to make the sessions as interactive as possible.

New products featured at the event included a sourdough loaf from Delifrance, a coconut drink from Cognosco and Malt Wheats from Weetabix.

Country Range Group marketing manager Kate Bancroft commented: “The feedback from our members and suppliers regarding our VBDD events has been extremely positive so it was fantastic that our latest event proved such a big hit with a staggering £1 million in orders placed.

“With many foodservice suppliers being hit the hardest during the pandemic, it’s vital that events like these continue so they can communicate with our member wholesalers. With more events in the pipeline, there’s still time for other suppliers to take part and benefit so get in touch.”

Further Virtual Business Development Days are to be run by the Country Range Group later in the year, and any suppliers interested in being involved are asked to email enquiries@countryrange.co.uk or to contact their usual Country Range Group trading contact if they are already an existing supplier to the group.

Tel: Country Range Group (0845) 209 3777

Published Date: July 21, 2021