Confex is to launch a new Food To Go Club in March.
Similar in format to the group’s Retail Club, the new promotional scheme is designed to help foodservice and hospitality outlets upsell by adding a drink and a snack to the main part of a takeaway meal.
Tom Gittins, managing director of Confex, explained: “The idea is to take the meal deal that you get in the multiples and put that into the foodservice/hospitality arena by adding a drink and snack to a main course – whether that be a jacket potato, a kebab or a sandwich – for a discounted price decided by each foodservice outlet.
“We have worked out that our members deal with more than 40,000 food-to-go outlets and so our Food To Go Club is potentially a lot bigger than our current retail club,” he added.
“We are producing posters to help outlets sell the meal deal, which is a new concept in quite a lot of food-to-go arenas and has massive supplier support. It is almost pandemic-proof because people are still buying their lunch from food-to-go outlets.”
Confex is partnering with key suppliers in categories such as bottled water, energy drinks, snacks and crisps for the promotions, which will run 16 times a year in line with the schedule for its retail club.