Confex and Jisp launch loyalty club with shared return on investment

Confex has announced a partnership with Jisp to launch its own wholesale loyalty and rewards platform for its members and their retailers.

The new ‘Confex Savings Club powered by Jisp’ is designed to provide wholesalers with the opportunity to reward their retailers for buying through them with exclusive product promotions and loyalty rewards at no added cost to the wholesaler.

The Confex Savings Club will allow brand owners to offer tailored promotions to retailers exclusively through Confex wholesale members, with them benefiting from an omni-channel marketing platform with advertising reach to retailers and shoppers.

The platform includes AI powered advertising, push notifications across channels, daily news feeds, social media integration and daily digital scratch cards and rewards.

Innovations included by Jisp enable instant-win and prize draw campaigns to be deployed in the depot for retail engagement or in-store for shopper activation – both of these utilise existing packaging, negating the need to reprint packaging and distribute printed media.

The Confex Savings Club also aims to change the dynamics of rewards and revenue share within the sector. Brand investment is shared throughout the supply chain, with 40% being delivered directly to shoppers, 20% to operators and retailers, and 5% to charity. This shared investment model defines a new approach for connected media and true visibility of marketing return on investment, points out Confex.

“We are delighted to be able to launch the Confex Savings Club in partnership with Jisp,” said Jess Douglas, chief operating officer at Confex. “We wanted to offer our wholesale members a loyalty and rewards platform they could roll out to their retailers, which builds loyalty for them while offering discounts and rewards to their retailer customers.

“We’ve worked hand-in-hand with Jisp all the way through the development process and we’re confident that this first for the wholesale sector will revolutionise the way retailers shop with independent wholesalers. We represent over 10% of the UK wholesale market and we consider it our duty to assist them in delivering exclusive promotions that drive footfall and sales for them, while also benefiting the retailers and their customers.”

Jisp technologies work on triangulated data capture, utilising product, mobile and location to validate interactions and sales accurately and in real-time. This feature allows the platform to validate product movement and availability throughout the supply chain and identify hourly compliance and performance.