Claire Williams joins Zest Food Partners as marketing director

Claire Williams, formerly group marketing manager at Caterforce, has joined Zest Food Partners as marketing director.

Williams (pictured) brings to the role specific knowledge of the independent foodservice market and understanding of how suppliers can market their brands and drive sales.

Zest Food Partners was launched earlier this year to support brand owners and deliver growth in the foodservice market. Nick Redford, former managing director of Caterforce, joined forces with other foodservice experts to launch the business.

Commenting on her new role, Williams said: “I am extremely happy to be part of the amazing team at Zest and am excited to play a leading role in helping food and drink brands expand and grow. It is a challenging time in the market, and we are here to support suppliers and help rebuild foodservice. Now is the perfect time for brands to invest in their strategy and look for new opportunities and routes to market. Those brands that do will prosper and we will see their market share grow.”

Kelly Burke, commercial director at Zest Food Partners, said: “Claire has fantastic experience and brings with her some great knowledge and creative ideas which will be key in helping our clients achieve their goals. We’re committed to helping brands emerge from this pandemic stronger, and are confident we have the best team, knowledge and networks to deliver this.”

Tel: Zest Food Partners (07515) 894673