CJ Lang to return to Aviemore for tradeshow and conference

SPAR Scotland wholesaler and retailer CJ Lang & Son has confirmed that its 2023 tradeshow and conference will again take place in Aviemore on 28 September at the Macdonald Hotels & Resorts.

CEO Colin McLean said: “We are excited to be heading back to Aviemore in the heart of Scotland for our annual tradeshow and conference.

“After a hugely successful event in 2022, we know that this will be a ‘must attend’ event. We are expecting over 200 suppliers to showcase their brands and product range and anticipating that 850 delegates will be in attendance on the day.”

This year the CJ Lang & Son tradeshow and business conference will take place in a huge arc marquee in the grounds of the resort, followed by a sit-down dinner, awards ceremony and an evening of entertainment.

To find out more and book a place, contact the SPAR Scotland Tradeshow team on 01382 512000 or email marketing@cjlang.co.uk.

In other news, SPAR Scotland has been asked by STV to do some filming in store and help the broadcast channel encourage other businesses to advertise.

SPAR Scotland started advertising on STV in 2019, and following the success of its campaign, it has extended its contract until April 2024, delivering SPAR’s great value pricing to the country’s TV screens.

STV visited the recently launched SPAR Crosshouse convenience store and filmed a piece about the brand and the benefits of advertising on STV and why SPAR Scotland recommends the channel to other businesses.

Paula Middleton (pictured), SPAR Scotland marketing manager, said: “Following our own research, we saw that Scottish consumers want to see leading brands advertise on STV with great promotional prices.

“With the right strategy, we’ve seen how our most recent advertising campaign has allowed us to connect with customers, highlighting to them our localness and great value, all of which is available in SPAR stores the length and breadth of Scotland. We’ve also had great support from our supplier brands who come back to us time and time again to take part in our advertising campaigns.

“We are delighted to be given the opportunity to film with STV in their campaign to encourage other businesses to advertise on the channel. STV are on a brand journey with us where we are bringing SPAR to a whole new audience. Convenience retailing today is all about adapting and we feel that by advertising on STV, we are in tune with the changing needs of modern-day customers.”