Caterforce invites suppliers to invest in group initiatives

Caterforce is encouraging a collaborative approach to business by promoting its services to suppliers. 

It is inviting suppliers to invest in the Caterforce Sales Hub for 2023 to gain insight into what customers want.

The group is also offering its suppliers integrated marketing campaigns to promote their products across multiple touchpoints including sales teams, ecommerce platforms and promotional brochures across all eight member wholesalers.

“These campaigns will be designed by Caterforce’s team of creatives and digital experts to make sure suppliers’ products are showcased in the best light possible and USPs are highlighted,” said group marketing director Lucy Boland.

“By taking a holistic approach to marketing we are ensuring that the same consistent message is provided to customers regardless of how they interact with their wholesaler.”

In addition, Caterforce is planning a number of supplier presentation days where suppliers can meet buying teams across the group. These events will be held at Derby County Football Club on 28 March, 27 June and 4 October.

“These events have been hugely popular [in the past],” said Joanna Halucha, group buying, own brand & technical manager. “They follow a speed-dating format, providing suppliers with the chance to talk about their range, and for our members to sample products. This results in new ranges being stocked and new suppliers being introduced to the group.”

Published Date: January 9, 2023