Cash prizes for consumers and independent retailers in Mondelez promotion

Mondelez International is giving consumers the chance to win cash prizes for themselves and a matching cash prize for their local independent retailer.

The ‘Big Win Win’ on and off-pack promotion is running from the end of February to mid-May, inviting consumers to nominate their local corner shop for the chance to win a generous cash prize to match their own.

Consumers simply purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details and those of their local independent store for the opportunity to win a matching cash prize. There are 50 prizes of £1,000 and another 50 prizes of £500.

In addition, five retailers have the opportunity to win an additional £100 worth of Cadbury singles stock if they are a registered member of Mondelez International’s new retailer-facing website, Snack Display. All they will need to do is register or log in to www.snackdisplay.co.uk and fill out the entry form to be entered into the prize draw.

Frederike Grohmann, brand manager for Cadbury singles at Mondelez International, says: “We understand that many people have experienced challenging times in recent years, so we, as Cadbury, have a uniquely generous way to give back to hard-working independent retailers across the nation.

“We want to give shoppers a way to extend the opportunity to others, because winning feels good, but winning together feels even better. We hope the ‘Big Win Win’ campaign will encourage communities to come together and offer support to their local independent stores in these turbulent times.”

The promotion is available across Cadbury’s full singles and duos range, including both PMP and non-PMP formats.

The competition will also be promoted to consumers through extensive PR, digital, outdoor advertising, and social media activity to drive visibility, encourage purchase and create excitement.

The campaign will include personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally.

Finally, Mondelez International will be helping retailers to take advantage of this hype in store with new PoS material to capture shoppers’ attention.

Single pack formats make up a third of the confectionery market and are highly impulsive (Nielsen).