California Walnut Commission launches global marketing initiative

The California Walnut Commission has launched a ‘Power of 3’ global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple way to boost overall nutrition.

The programme is running in nine countries: the UK, USA, Germany, India, Japan, South Korea, Spain, Turkey, and the United Arab Emirates.

The month-long campaign consists of a variety of communications tools tailored to each market, centered on a global video and landing page.

Other elements include digital and social media content, blog posts, sweepstakes, influencer programmes, easy recipes including three ways to snack on walnuts, pop-up events, sampling and advertisements.

At the focal point of the campaign is omega-3 ALA, an essential fatty acid that walnuts are uniquely rich in. A handful of walnuts is equal to 28-30 grams, making three handfuls a week an easy way to meet the recommended intake for nuts and improve overall diet quality.

Published Date: February 21, 2020
Category: Product of the Month