Cadbury launches Creme Egg competition for retailers

Mondelez International has launched a Creme Egg competition in the run-up to Easter 2025, asking retailers ‘How Do You Display Yours?’

The competition invites retailers to share their most innovative and eye-catching Cadbury Creme Egg displays.

Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk – Mondelez International’s trade-focused advice and information site – will be entered into a competition to win £1,000 worth of vouchers for first place. There are also four runner-up prizes ranging from £250 to £500 vouchers plus 25 x £25 vouchers for the remaining winners.

The competition is an opportunity for retailers to get creative and entice consumers into stores and mirrors the consumer-facing ‘Admit It, How Do You Eat Yours?’ campaign.

Carianne Robertson, brand executive for Cadbury Creme Egg, says: “Given the enthusiasm towards ‘How Do You Eat Yours?’ we wanted to create an opportunity for retailers to capitalise on consumer engagement, with the addition of 30 prizes to give further support and thanks to the retailers who have supported Cadbury throughout its 200-year history.”

Cadbury Creme Egg has been an icon of the season for over half a century, with 3.7 packs sold every second (Nielsen). In 2024 the company expanded its Creme Egg portfolio, launching the Cadbury Creme Egg Tablet, which sold 4.6 million units nationwide, making it the No.1 NPD for the entire Easter 2024 season.