BrewDog to become Official Beer Partner at Lord’s Cricket Ground

BrewDog has announced an agreement with Marylebone Cricket Club (MCC) to be the Official Beer Partner at Lord’s Cricket Ground, in a four-year deal that starts in the new year.

The partnership will see the ground become the first sports venue in the UK to hand over its taps to a craft beer brand.

The deal incorporates a comprehensive range of BrewDog beers, all brewed in Britain, and will see over 450 draught taps pouring Punk IPA, Hazy Jane, Lost Lager, Wingman IPA, Black Heart Stout, Cold Beer Lager and Shore Leave Amber Ale, as well as Punk AF and Lost AF from the company’s alcohol-free offering.

With a capacity of 31,000 people and nearly 60 days of cricket, Lord’s serves around 750,000 pints during the year.

In BrewDog style, the brewer will make its mark at the venue, displaying its ‘bold and playful personality’ across every bar. There will also be a craft beer terrace takeover.

James Arrow, CEO of BrewDog, comments: “This is one of the most monumental achievements we could ever hope for our business. With an ambition to make as many people as passionate about craft beer as we are, this partnership with Lord’s enables us to do just that, taking BrewDog to a premium mainstream audience with a full range of beer styles to suit everyone.

“I couldn’t be prouder of the team that pulled this together and I look forward to a long and successful relationship with this incredibly iconic venue.”

MCC commercial director Andy Muggleton adds: “Partnering with BrewDog is a fantastic step forward for MCC. This collaboration brings not only a new level of quality to our bars at Lord’s but also an enhanced matchday experience, with takeovers and pop-ups at the ground, as well as event benefits and discounts for members. We look forward to introducing the new line-up of craft beers, providing a refreshing, modern twist to our offering, which we’re sure will be well-received by all who visit the home of cricket.”