Brakes’ Virtual Winter Food Festival offers ideas and guidance

Brakes’ Virtual Winter Food Festival, which is live until 14 January 2022, offers foodservice operators ideas and insights as they look to navigate the challenges of the festive season and plan for the new year. Visitors to the event also have the chance to win £500 worth of Brakes vouchers in a prize draw.

A series of webinars is covering topics that include the #FairKitchens movement which is striving to make the industry a fairer, more inclusive and happier place to work; an insight into how caterers can make Veganuary a lasting opportunity; and an essential guide to the new calorie labelling legislation that comes into effect in April 2022.

“At Brakes we’re passionate about the food we sell, and about being the chef’s hidden partner, providing them with the products that make running their kitchen that little bit easier, but that is only a part of what we do to support our customers,’ says Leon French, Brakes’ customer marketing director.

‘The Winter Food Festival brings together helpful guidance, support and insights, as well as award-winning new food, to help operators plan for the key occasions over the coming weeks and months.”

In addition to 22 supplier stands, the virtual event will feature six Brakes stands dedicated to hospitality, food to go, care and hospitals, new food, education, and winter menus, all of which will offer products and solutions created to help caterers maximise the quality and flavour of their offer whilst helping them to reduce costs and labour. These products will be complemented by insights into the latest food trends, downloadable resources, and on-demand video inspiration.

Brakes Winter Food Festival is open to Brakes customers and non-customers, with the former able to buy products directly off the page – with their agreed discount applied – and get details of all the latest promotions available to them.