Brakes is aiming to boost morale and general wellbeing in the care homes sector with a series of themed menus and events.
Details can be found on the dedicated web page that Brakes has created for the care home sector at www.brake.co.uk/news/covid-19/care-homes. The page will be regularly updated with details of upcoming themed days which include Indian, American and French.
For each themed day Brakes will be creating menu ideas and templates to bring the event to life, full recipe specifications, product guides for simplified menu solutions, product listings for quick access to what the caterer needs, and sketches that residents can colour in. Blank templates will also be provided to allow a care home to create their own menu.
The next event, to help raise money for the Alzheimer’s Society, is National Cupcake Day on 18 June. Brakes is supporting the event by encouraging people across the UK to bake and is encouraging care home caterers to get a free cupcake PoS kit by visiting www.alzheimers.org.uk/cupcake-day.
During the COVID-19 crisis, Brakes has stepped up its support for the care sector significantly. Cathy Amos, head of customer marketing, said: “We wanted to ensure that the needs of staff and residents at care homes were met. Many care homes had never worked with a foodservice company before this crisis, buying instead from a local retailer or cash & carry, so we felt it was important to ensure the process was kept simple.
“But we also knew that it was critical to reassure existing and new customers that as a large business with a robust and secure supply chain, we were able to provide continuity of supply and deliver the right services and solutions. And that extended beyond the delivery of food. For example, we added more recipe ideas to our website, and we suggested simplified menus in case there were different staff working in the kitchen.”