Brakes launches Ways to Save cashback campaign

Brakes has launched a new cashback campaign, ‘Ways to Save’.

The initiative offers a range of measures aimed at helping under-pressure food businesses at a time when many are under threat from rising employment costs in April.

The programme launches with Brakes’ most comprehensive cashback offer to date, giving customers the opportunity to get money back on more than 500 Sysco Classic products, plus cashback extras of up to 20% on a range of Sysco and branded products.

The ‘Ways to Save’ campaign also includes advice to help customers save money, for example ways to reduce kitchen waste and low-cost recipe inspiration. A ‘Ways to Save’ logo features prominently on the company’s website, and guides customers to products and solutions that will help them save money.

Paul Nieduszynski, CEO for Sysco GB, said: “We have invested in a huge programme of activity to support independent businesses when they need it most. There are many and varied challenges facing food companies and we’re playing our part by launching our biggest ever cashback campaign.

“We’re confident that the scale of the programme means that every single independent business will benefit, with cash in their pocket, available almost immediately so that they can use it straight away.”