Brakes launches new vegan range of classic hot puddings

Brakes has launched a new vegan range of ‘traditional’ desserts, aimed at helping operators to capitalise on increasing demand for vegan products out of home.

The NPD follows research which showed that, while consumers increasingly want vegan products, they also want familiar, nostalgic comfort food – a trend that has been driven by the Covid-19 pandemic.

The British-made range of classic hot puddings comprises Syrup Sponge Pudding, Raspberry Jam Pudding and Sticky Toffee Pudding. The desserts are pre-cut rather than from an individual mould with the aim of giving a more rustic, homemade appearance.

Matt Lake, Brakes’ senior product development manager – innovation lead, said: “We’ve developed a fantastic range of puddings, which taste out of this world. While we recognise the huge, and increasing, importance of the vegan sector, first and foremost our products must be at least as good as traditional alternatives. These puddings do not disappoint.

“The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible, and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.

“We know that 15% of vegans struggle when eating out and one in five miss non-vegan foods (Official Veganuary 2021 six-month survey) so this range is a perfect addition to the menu.”

Brakes has also launched a free webinar and made it easy for foodservice operators to access recipe ideas with a new vegan inspirations webpage.