Brakes launches Help for Hospitality campaign with 3,500 price cuts

Brakes has launched a new price-focused campaign to help hospitality customers get back on their feet.

The campaign is the most extensive Brakes has ever run, and was informed by extensive research into what matters most to hospitality customers. It comprises more than 3,500 price cuts, many of which will be held for six months, plus a cashback style scheme and promotions. In addition, customers are no longer required to meet a minimum order value.

Paul Nieduszynski, commercial director of Brakes, said: “Hospitality is a crucial component of the UK economy and a beloved part of life in Britain that has been dearly missed while closed during lockdown. With the market on the cusp of reopening, the coming weeks will be a critical moment, as outlets up and down the country prepare to welcome customers back.

“The team at Brakes felt strongly that we had to play our part. That’s why we’ve invested millions in this campaign, so we can offer help right where it’s needed. Our aim is to put pounds back in the pockets of publicans, restaurateurs or any business that serves food.”

During the campaign, customers will benefit from at least 10% cashback on key categories including chilled meat & poultry, fresh produce, wine & champagne and catering supplies & equipment lines. Customers will be able to identify the products that will bring them the maximum benefit through a new microsite, brakescashback.co.uk.

Outlets can choose to save money on future purchases, get cash back in the form of vouchers that can be used in the business or to reward staff, or choose to lend their support to one of a list of charities that includes Hospitality Action, Springboard or Hospitality Health, as well as Meals & More, Brakes’ charity which aims to eliminate child food hunger.

Brakes is offering hospitality customers advice on menus and making the most of different food occasions, including outdoor dining. It has also drawn up re-opening checklists.