Brakes introduces ‘mess-free’ Bikini Prawns

Brakes has launched Bikini Prawns, offering a new mess-free way to eat prawns.

Bikini Prawns are a new innovation for the UK market. The centre of each prawn is expertly peeled by hand, which allows the consumer to enjoy warm water prawns without the hassle and mess of having to peel them.

Stuart Smith, Brakes’ merchandising director, said: “We’ve come a long way from the old prawn ring, and the Bikini Prawn elevates the category to an entirely new level. We know that many consumers love prawns but sometimes feel uncomfortable peeling them, so this will be a brilliant alternative for them.

“The initial feedback that we’ve received from operators is that, as well as being a menu talking point, it’s a fantastic, no-mess success.”

The prawns have been farmed in Vietnam and have a BAP (Best Aquaculture Practices) 2-star rating, which ensures safe, responsible and ethical practice of farm-raised seafood.