Brakes gives away £2.5m as mybrakes rewards hits 10,000 members

Brakes has announced that more than 10,000 customers have now signed up to the mybrakes rewards scheme as it celebrates its first anniversary.

As well as benefiting from personalised promotions, mybrakes rewards has seen customers earn more than £2.5 million in cashback.

For each cashback redemption, Brakes funds tree planting via a certified reforestation programme, and more than 23,000 trees were planted in the past year.

The mybrakes rewards programme was introduced in response to customers saying that they wanted more bespoke options, with a wider choice of rewards, and to earn cashback rather than points.

As well as redeeming cashback on their Brakes spend, customers can save on merchandise including new electronics, kitchen items, days out, holidays and gift cards, at the myBrakes rewards store. Alternatively, customers can choose to donate their cashback to selected local charities.

Leon French, Brakes’ marketing director, said: “Mybrakes rewards has revolutionised the way that loyalty programmes work in the foodservice sector. We’ve seen customers sign up in record numbers, and we’ve been able to give them personalised rewards that fit their business.”

He added: “We’ve seen some really fantastic stories about how customers are redeeming their cashback, from the pub owner who provided staff with a Christmas voucher to the care home which bought a TV for its residents lounge.”