Brakes brings back Help for Hospitality campaign

Brakes has brought back its Help for Hospitality campaign.

The foodservice wholesaler first launched the initiative in 2021 to help operators recover from Covid lockdowns. The campaign generated around £2 million in cashback that was invested in rewards, charities and independent businesses.

Now, with foodservice operators facing inflation and higher energy bills and wages, they can claim 10% online cashback until 26 August.

The promotion is running on key categories including chilled meat & poultry, fresh produce and wine & champagne, and there are hundreds of Cashback Extras, backed up by regular monthly promotions on more than 500 products.

The campaign is open to all customer types, including independent schools, pubs, restaurants, hotels and care homes.

Outlets can choose to redeem their cashback as Brakes credit on future orders or support one of a list of charities that includes UNICEF, helping support children in Ukraine, the Alzheimer’s Society, Hospitality Action, Springboard or Hospitality Health, as well as Meals & More, Brakes’ charity which aims to eliminate holiday hunger.

Paul Nieduszynski, chief commercial officer at Sysco GB, said: “For many businesses it’s been an incredibly difficult three years with only very brief periods of respite.

“With the pressure on operators in all sectors, we felt we needed to step up and create a programme that makes a real difference to customers facing a challenging time.

“We’ve invested millions in what is our biggest ever campaign, so we can offer help right where it’s needed. We’re committed to putting money back in the pockets of publicans, restaurateurs, care home owners or any business that serves food.”

Published Date: July 6, 2022