Bidfood launches V Kitchen range of vegan food and drink

Bidfood has launched V Kitchen, a new dedicated and extensive vegan range.

Boasting a wide selection of both branded and own-brand products, the range included pre-prepared dishes such as Everyday Favourites sweet potato, chickpea & spinach curry and vegan wellington slices.

V Kitchen also features protein alternatives, indulgent desserts such as vegan & gluten-free salted caramel cheesecake, store cupboard ingredients, bakery goods, impulse snack products and vegan wines, beers and spirits.

V Kitchen products will be available to both the trade, via Bidfood Direct, and the general public, via Bidfood’s new direct-to-consumer platform Bidfood at Home.

With 19% of people believing that the impact of COVID-19 will encourage more people to eat less meat (Mintel), Bidfood believes it is more important than ever to have a wide range of great quality, vegan products to meet consumer demands.

Vicky Tripp, campaign and activation manager at Bidfood, said: “The stats speak for themselves: we can clearly see that the vegan trend is showing no signs of abating. In fact, it’s rising among consumers at an even faster rate as a result of the pandemic.

“The main reason we’re seeing this rapid change in consumer behaviour really boils down to the rising trend of ‘careful consumption’ – people thinking more sustainably and reducing their meat intake for health and environmental reasons, and some taking on a challenge, trying something new and partaking in Veganuary.”

She added: “With the launch of our new V Kitchen brand to house all these fantastic vegan products, it is going to help to continue to make lives easier for customers when planning vegan menu options – plus we plan to keep up to date with further innovation to launch even more great options.”