Bidfood’s ‘Celebrate Summer’ campaign offers inspiration

Bidfood has launched ‘Celebrate Summer’, a campaign to provide customers with inspiration, hints and tips to tap into trends and entice customers back to hospitality.

The campaign features a wide selection of Bidfood’s most-loved products, recipes, insights and summer must-haves at

Bidfood’s key tips for foodservice operators this summer include investing in outdoor space, as 76% of consumers are more likely to visit a venue with outside seating as lockdowns are easing; refining menus to take into account that over two-thirds of people would pay more for dishes that they can’t make at home; and embracing special occasions such as sporting events.

Bidfood also advises foodservice operators to up their low or no-alcohol game because almost a third of UK consumers plan to drink less, or no, alcohol when they return to the out-of-home market compared to what they drank pre-COVID. The wholesaler also suggests that its customers offer more vegan choices and look at more ways to be sustainable.

Laura Mason, senior campaign & brand manager at Bidfood, said: “When planning our Celebrate Summer campaign, 2021 food and drink trends, along with the current landscape and consumer behaviour due to the pandemic, were top of mind.

“Over the last year, consumer dining out habits have changed dramatically, as well as their wants and needs, therefore we wanted to create a guide that really helped our customers tap into these new demands.

“There will be a lot of competition in the market, which is why we have pulled together an in-depth range of products, recipes, tools, insights and ideas to help support our customers in tailoring their menus to entice more customers.”

Tel: Bidfood (01494) 555900

Published Date: May 21, 2021
Category: Wholesale Industry News