Bidfood adds four new landscape designs to its fleet

Bidfood has added four new designs of landscapes to its fleet to celebrate over a decade since the original designs first hit the roads.

As a nod to the company’s strapline, ‘Inspired by you’, a competition was launched among employees to create a design to inspire the next Bidfood landscapes and win a £500 voucher to spend at a number of high street stores.

After receiving nearly 100 entries, a panel of experts from across the business with knowledge in graphic design, food and transport came together to pick the four winning entries to be used as inspiration for the new landscapes.

The four designs – an underwater-scape, tropical paradise, sunrise over a farm and winter castle scene – were sent to professional food artists, who physically built the designs using products and ingredients ordered via Bidfood Direct.

Commenting on the designs, Bidfood’s studio and production manager Danny Gould said: “This has been a fantastic campaign to work on and I was taken aback by the creativity and artistic skill within our business.

“We took the selection process very seriously as we wanted to ensure that when people see the new landscapes, they recognise them as part of the Bidfood family.

“An important element of judging the entries was seeing how they would work as a 3D food-inspired landscape. We then used the four winning entries as inspiration when we got to the design and build phase.”

Catherine Hinchcliff, head of corporate marketing, added: “Our underwater, farm, waterfall and castle landscapes are not just captivating to look at, but showcase our diverse range of ingredients and products we provide to our customers.

“We hope they will become just as iconic and as popular as our first food landscapes with caterers, our employees and even the wider public, as they deliver to more than 40,000 customers across the UK.”

The winners were: business manager Alan Gaunt and his wife Jane; Maggie-may Bull, aged 8, daughter of telesales & customer services manager Ashley Bull; telesales executive Denise Cavey; and employee & engagement manager Ben Fisher and his wife Liz.

Published Date: February 2, 2023
Category: Wholesale Industry News