Bestway unveils evolution of best-one symbol proposition

Bestway Retail has unveiled an evolution of its best-one symbol proposition.

The 1,247 sq ft Kingswood best-one store in Bristol is owned by Bestway and is the first store to feature best-one’s brand evolution. A £125,000 refit has resulted in a Bargain Booze ‘shop within a shop’, a new food-to-go identity called ‘grab & go’, and an increased own-label range.

The store has three distinct retail zones and includes a new counter design that now sells and serves: impulse and food to go grocery, fresh & frozen; and an enhanced licensed offer through Bargain Booze. The best-one value offer is highlighted, with selling zones and missions for grocery and fresh, including the recently launched own-label range ‘Best-in’.

Kingswood best-one, which previously traded as a Central Convenience store, serves a low affluence customer demographic.

Bestway reports that, in the first four weeks after the relaunch, the store saw a double-digit increase in footfall and a 20% rise in sales. Looking ahead, Bargain Booze is expected to be the primary driver of growth, with a halo effect across the other categories.

Bestway is embracing internal learnings from the pilot store in respect of range and pricing, and it will continue to monitor these aspects as it rolls out further site developments and builds scale.

Dawood Pervez, managing director of Bestway Wholesale, says: “We are very encouraged by the early indicators from the Kingswood store, which in just four weeks is delivering above expectation, with sales still rising.

“The evolution of the best-one store follows on from our successful and market-leading hybrid approach where we have a pipeline of stores in the next 12 months.

“By applying the same principles to best-one in line with the best-one proposition (that not only includes Bargain Booze but the multi-award-winning Best-in own-label range), we are driving transformative change into convenience retailing, and reinforcing the innovation, value and opportunity that our hybrid model offers to retailers.”

Jamie Davison, retail director of Bestway Retail, added: “This initiative is about driving upsell and engagement with shoppers by taking a fresh approach and delivering to the consumer the right products at the right price.

“By blending brands that give trust and confidence to the consumer with the right product range and merchandising, it is proving an enormously powerful proposition.

“We will be looking to the future and what this opportunity means for our retailers.”