Bestway trials Tippl premium food and drink retail store format

Bestway has launched a trial of Tippl, its new drinks-led retail store concept, in Garforth, Leeds.

The Tippl format extends Bestway’s Wine Rack model in high footfall areas to meet shoppers’ needs across the full day, with a strong food-to-go proposition alongside premium meal solutions for breakfast, lunch and dinner that can be enjoyed in store. There is also an on-trade proposition which means customers can enjoy food with their favourite tipple inside the store itself.

Through a series of strategic partnerships, Tippl offers barista coffee (from Tchibo Coffee International), freshly baked pastries, stone baked pizzas and loaded nachos (from Country Choice), and an expanded beer range that includes fresh draught ale to take away courtesy of Craftbeer Growlers.

In addition, gourmet frozen food is sourced from Gourmade Foods, while chilled and ambient snacks and nibbles come from Cotswold Fayre. Consumers can also enjoy locally produced ice cream, and a chilled deli and dessert range.

The concept of Tippl has evolved from analysing localised data across the Wine Rack estate. This has provide valuable intelligence for the business to identify who is in the vicinity of the store and their needs when they are physically there.

“As the industry will be very aware, 2020 has been a catalyst for change in consumer buying behaviours, and the need for agility in all businesses is evident in order to meet those changes,” said Dawood Pervez, managing director of Bestway Wholesale.

“Wine Rack has been hugely successful as a drinks-led specialist and Tippl is an extension of the Wine Rack format that is building on that success and evolving in line with market trends.

“Service and knowledge are key to this format and our store colleagues have been undertaking additional training to ensure they are able to provide that crucial product knowledge to meet customers’ expectations from this type of store.

“It is a truly exciting and market-leading proposition that will see us bring together a great range of drinks, food, and service.”

Tel: Bestway Wholesale 020-8453 1234