Bestway identifies 300 SKUs as Bestway Profit Drivers

Bestway has introduced Bestway Profit Drivers – an initiative that identifies and promotes key top-selling retail lines.

These lines – around 300 SKUs – will receive continual focus, visibility and marketing support from the wholesaler.

Bestway’s group trading director Kenton Burchell said: “These lines are being continually benchmarked against competitors, both nationally and regionally. They are price-checked every week and will give our retailers total confidence that they are stocking the right products at the right price.

“This is a major launch within our all-year-round promotional and pricing proposition and will give our retailers a real business advantage and greater value through retaining competitive pricing and more sales mechanics.”

Bestway’s trading team has been benchmarking and calibrating prices across key retail lines for the past few months to enable it to launch the initiative from a position of knowledge and strength.

It has led to Bestway increasing its stockholding of the key lines, and this in turn has ensured continued availability alongside increases in sales for the suppliers concerned.

Burchell commented: “These lines are the bedrock of our retailers’ business so it is enormously important to us that we ensure continuity, availability and competitive advantage.

“To do that, we have worked collaboratively with our suppliers and taken a forensic approach to these key profit driving lines. They now form the centre stage for our business, and we are working with our supply partner to give every support to retailers: that is by heightening their awareness of which products they should be making more visible on shelf, and giving them the information to market them at the right price and support those products through marketing activity that goes through the line.”

He concluded: “This is an important step in our commitment and ongoing investment to helping retailers make more profit within their business. Bestway continues to be the leading supporter of independent retailers.”