Bestway Drinks at Home exhibition ‘the best yet’

More than 350 Bargain Booze, Select Convenience, Costcutter and best-one retailers attended the 6th annual Drinks at Home exhibition hosted by Bestway Retail.

The event at the Liverpool Exhibition Centre also involved over 100 suppliers, and there was a Booze Bar where the Bestway Retail marketing team showcased its summer advert and offered retailers digital advice and guidance.

Dawood Pervez, managing director at Bestway Wholesale, commented: “We were delighted to welcome our retailers to what we believe was the best Drinks at Home trade show yet. Our suppliers certainly pulled out all the stops with show-stopping stands and great content for our retailers.

“A key highlight of the day was showcasing our innovative ‘store within a store’ concept. These dual-branded Bargain Booze within a Costcutter stores have been launched at Meopham and Whiston and seen strong outcomes.

“This is an exciting milestone for us as a business – and there is more to come.”

Mike Hollis, retail director at Bestway Retail, added: “The Drinks at Home event is the perfect opportunity for our retailers to engage with suppliers and Bestway stakeholders. This year is particularly special as it’s the first time that our Costcutter retailers have been able to join us.

“The focus for the event was to ensure our retailers are set up for the summer and that they were able to take advantage of the exclusive show deals on offer from our suppliers.”