Bestway appoints Tim Fairs as director of marketing

Bestway Wholesale has appointed Tim Fairs as director of marketing with responsibility to support strategic growth and innovation across the retail arm of the business.

Formerly customer director of McColl’s Retail Group, Fairs (pictured) has also previously held posts with Virgin, Dixons Car Phone Warehouse, and Clinton Cards.

In his new role at Bestway, he will report to Kenton Burchell (Bestway Group trading director) and lead the marketing teams across Bestway’s retail fascias – Best-one, Costcutter, Bargain Booze and Wine Rack.

Burchell commented: “Further to our recent acquisition of Costcutter (CSG), the integration of our retail operations is successfully continuing whilst we refine our service and support packages to retailers in order to give them competitive edge and deliver the best offer in the business.

“Tim’s experience is highly relevant and the timing of his appointment is fortuitous as we look to develop, package and implement marketing strategies that will enable our retailers – across whichever symbol is right for them – to accelerate their growth and remain right at the forefront of independent retail and convenience.

“The future is changing fast and Tim’s knowledge and expertise across digital and e-commerce platforms within the broader marketing mix means that together we can ensure the right products, the right service and the right support to our retailers, creating a unique partnership they strongly value.”

Fairs added: “Bestway is rapidly becoming a force to be reckoned with across the retail and convenience sector and I am delighted to be joining the business at a time when its strategic aspiration is coming alive and its voice is now being heard at the highest level of business and industry. It’s a progressive and dynamic business.

“Consumer behaviours are changing fast in retail, which means marketing support and business agility are more important than ever as retailers look to adapt their services and products to grow their presence within their local communities. No longer is independent retail about distress last-minute purchases – it is all about innovation, inspiration and being central to their communities.

“I look forward to working with Kenton, and the team at Bestway in order to shape and influence the future of independent retailing in line with Bestway’s values and aspiration.”

The appointment follows the launch by Bestway of an ambitious retailer recruitment campaign.

Tel: Bestway Wholesale 020-8453 1234