Bestway adds Taggstar to website to improve conversion rates

Bestway Wholesale has added social proof messaging tool Taggstar to its website to enhance conversion and support customers’ individual search requirements.

Dawood Pervez: ‘We are committed to ensuring our business is leading the way across digital strategies.’

Managing director of Bestway Wholesale Dawood Pervez said: “This is just one of the many tools that we are looking to bring on board to drive the digital experience further in line with our customers’ changing buying needs.

“Benefits of the new digital feature include increased conversion rates and revenue through recreating the social buzz and personal interaction of the physical store.

“We are at an early stage of testing, but so far we are deeply encouraged by early adoption.”

He added: “We know how important social proofing is to our retailers and initial feedback is 100% positive.  Customers are receiving insights into each category as they shop, which is influencing and informing their purchase decisions.”

The new functionality of the Bestway Wholesale site also means that customers can now choose alternative SKUs when products are not in stock, or opt to receive an email as soon as the product becomes available at the depot.

Pervez concluded: “Technology is evolving at a rapid rate and we are committed to ensuring our business is leading the way across digital strategies that improve and enhance our customers’ experience, and place us at the forefront of digital excellence.”

Tel: Bestway Wholesale 020-8453 1234