Cash & Carry Management, in partnership with the Craft Guild of Chefs, has announced the winners of the 2021 CCM Chefs’ Own-Brand Awards.
An exclusive awards lunch for the winners and special guests was held at the prestigious venue of The Royal Horseguards Hotel in London, where Andrew Green, chief executive of the Craft Guild of Chefs, declared that the standard of foodservice own-brand products has reached a new high.
The hotly-contested awards are now in their fourth year, and the judging is conducted in blind tastings by highly experienced chefs. This year, alongside Green on the judging panel were Matt Owens, chairman of the Craft Guild of Chefs and development chef of Alliance Group, and Jason Gordon, catering manager for the General Medical Council.
“The judging was very tough because the quality of the products has risen so much,” commented Green. Indeed, five of the own-brand products were rated so highly that they were awarded a ‘Best of the Best’ accolade.
He added: “Nowadays, many foodservice professionals purchase own-brands not just because of their price, but because of their quality. This shows how much progress has been made in this area.”
Martin Lovell, managing director of Cash & Carry Management, added: “We had a record number of entries to our awards this year, and this, together with the high standard, clearly shows that wholesalers have been investing in their own-brand ranges – despite the pandemic.
“A special feature of these awards is that we will be providing feedback on each and every product entered. By doing so, we hope to raise the bar even further.”
‘Best of the Best’ winners:
Brakes Pickled Watermelon
Best Innovation (Sweet)
Country Range Spiced Pear, Toffee & Cranberry Naked Cake
Fish & Seafood
M&J Seafood Gluten-Free Breaded Argentinean King Prawns
Brakes White Chocolate & Raspberry Cheesecake Jar