Best foodservice own-labels named at CCM Chefs’ Own-Brand Awards

Cash & Carry Management, in partnership with the Craft Guild of Chefs, has announced the winners of the 2021 CCM Chefs’ Own-Brand Awards.

An exclusive awards lunch for the winners and special guests was held at the prestigious venue of The Royal Horseguards Hotel in London, where Andrew Green, chief executive of the Craft Guild of Chefs, declared that the standard of foodservice own-brand products has reached a new high.

The hotly-contested awards are now in their fourth year, and the judging is conducted in blind tastings by highly experienced chefs. This year, alongside Green on the judging panel were Matt Owens, chairman of the Craft Guild of Chefs and development chef of Alliance Group, and Jason Gordon, catering manager for the General Medical Council.

“The judging was very tough because the quality of the products has risen so much,” commented Green. Indeed, five of the own-brand products were rated so highly that they were awarded a ‘Best of the Best’ accolade.

He added: “Nowadays, many foodservice professionals purchase own-brands not just because of their price, but because of their quality. This shows how much progress has been made in this area.”

Martin Lovell, managing director of Cash & Carry Management, added: “We had a record number of entries to our awards this year, and this, together with the high standard, clearly shows that wholesalers have been investing in their own-brand ranges – despite the pandemic.

“A special feature of these awards is that we will be providing feedback on each and every product entered. By doing so, we hope to raise the bar even further.”

For full coverage:

‘Best of the Best’ winners:


Brakes Pickled Watermelon

Best Innovation (Sweet)

Country Range Spiced Pear, Toffee & Cranberry Naked Cake

Fish & Seafood

M&J Seafood Gluten-Free Breaded Argentinean King Prawns

Fork Buffet

Brakes White Chocolate & Raspberry Cheesecake Jar

Gluten Free

Country Range Gluten Free Chocolate Ginger Cake


Category winners:


Confex CORE Bar Marked Panini


Caterforce Amaretti Coffee Cake

Best Innovation (Savoury)

Country Range Vegan Mayo


Bestway best-one Rich Tea Biscuits


Bidfood Farmstead Red Tractor Rump Steak


Fairway Foodservice Fairway Assured Baked Beans in Tomato Sauce


Brakes Greens Cuisin’ Easy Sunny Vibes


Joint winners: Brakes Yuzu, Lime & Pistachio Crunch Dessert Jar and Fairway Foodservice Fairway Excellence Caramel Apple Pie

Egg Products

Brakes Fully Baked Caramelised Onion, Mature Cheddar & Red Leicester Cheese Quiche

Frozen Vegetables

Brakes Pinguin Mixed Green Vegetable Pouches

Gravies, Stocks & Bouillon

Brakes Beef & Red Wine Gravy

Hot Beverages

Confex CORE Premium Blend Roasted Coffee Beans RFA

Ice Cream, Sorbet & Gelato

Bidfood Yarde Farm Premium Black Forest Gateau Ice Cream

Pizza & Pasta

Bestway best-one Fusilli 100% Durum Wheat

Potato Products

Bidfood Gourmet Selection Triple Cooked Coated Chunky Chips

Processed Meats

Confex CORE Back Bacon

Ready Meals

Bidfood Simply WorldFoods Butter Chicken Curry

Sauces & Condiments

Joint winners: Bestway best-one Tomato Ketchup and Country Range Sweet Chilli Dipping Sauce

Seasonal Products

Country Range Jaffa Chocolate Mountain Cake

Soft Drinks

Brakes Priory Falls Still Spring Water

Spices & Seasonings

Joint winners: Brakes Spiced Garlic & Herb Seasoning and Fairway Foodservice Fairway Assured Chilli Powder

Street Food

Brakes Vegan Belgian Sweet Waffles


Brakes Plant-Based Cumberland Sausage

Wines, Beers & Spirits              

Bestway Deporte De Reyes Malbec


Published Date: November 12, 2021
Category: Wholesale Industry News