Appleby Westward appoints Duncan Jelfs as commercial director

Appleby Westward has appointed Duncan Jelfs as commercial director.

Jelfs (right) was formerly business development director at Costcutter between 2009 and 2018, and he then joined Bestway Wholesale as sales development controller. A year later he was appointed head of central operations at Bestway Retail, a role he performed until May 2021 when he was named as head of Bargain Booze and Co-op Franchise.

Commenting on his appointment, group sales director Rodney Tucker told Jelfs: “I am really excited about working together again. Congratulations on this great move to a fast growing company.”

In addition to being SPAR’s wholesaler in the west country, Appleby Westward operates a retail division of over 100 convenience store under the SPAR banner in the South West.