Aero Dark & Milk aimed at consumers looking for a more grown-up flavour

Nestlé has launched Aero Dark & Milk in a 90g sharing bar with an rsp of £1.

Hannah Smithson, brand manager, says: “Aero Dark & Milk has a higher percentage of cocoa solids than standard Aero chocolate, which makes it ideal for those who are looking for a more intense, grown-up flavour. At the same time, it retains the creamy taste elements you would find in milk chocolate, which means there is no bitterness.

“More shoppers than ever are seeking out the stronger flavour notes of dark chocolate, but we know that some people can find the taste overpowering. We have combined cocoa and milk solids to produce rich and smooth chocolatey bubbles that melt effortlessly in your mouth – and we hope people will agree that the result is irresistible!”

Aero is now the UK’s fastest growing top 20 confectionery brand, with growth of 30.5% in value in the past year (IRI), and dark chocolate has also enjoyed a surge in sales – the category is up 309% year on year (IRI).

The introduction of the new bar will benefit from a multi-million-pound media campaign, including TV, digital and social media activity, running from April. In addition, the Aero TV campaign ‘Bubblophone’ is on air during the first six months of this year.