Pricecheck secures UK distribution partnership with Elida Beauty

Pricecheck has secured a UK partnership with Elida Beauty.

As part of the arrangement, Pricecheck will be the distribution partner for Elida Beauty across key channels including convenience, pharmacy, wholesale, and discount retail.

The partnership will see brands like Alberto Balsam, Impulse, VO5, Badedas, Brylcreem, and Matey join Pricecheck’s growing distribution service. This builds on the active agreement the two businesses have on Brut, St Ives and Bed Head in targeted sectors.

It is the second major brand partnership that Pricecheck has announced recently, having also become the UK exclusive distributor for Church & Dwight, owner of Batiste, in the convenience, wholesale and key retailer markets.

“Brand distribution is a fast-growing part of our business. Building infrastructure, process and capability has been, and will continue to be, a real focus,” said Pricecheck commercial director Darren Goldney.

“To do a great job, we also need great partners with aligned ambition, values and brands that can genuinely grow and add value to our customers’ businesses. Elida Beauty fits the description perfectly!

“Our brand partners are accessing a holistic service combining the efficiency of a wholesale infrastructure with the effectiveness of a trained and targeted sales and marketing team. Our customers get a strengthened portfolio of complementary brands within a service designed to support. listen and respond to their needs.”

Published Date: November 2, 2023