Parfetts appoints Joe Kaye as general manager of Aintree branch

Parfetts has appointed Joe Kaye as the new general manager of its Aintree depot.

Kaye (pictured) has been with Parfetts for 13 years. He started on the checkouts and was most recently general manager at the Middlesbrough depot. His replacement at Middlesbrough is Joe Tindle, who has been promoted from assistant manager.

The 106,000 ft Aintree depot employs over 150 people and has recently benefited from upgraded facilities and expansion of its delivered and collection capacity.

Commenting on his new role, Kaye said: “I’m joining a great team that has hit sales records over the last 12 months. I aim to build on this success by continuing to grow the delivered operations, provide a best-in-class depot experience and expand our fascia operations with Go Local, Go Local Extra and The Local. There is potential to reach out to new areas and grow our business across the North West and North Wales.”

Guy Swindell, joint managing director of Parfetts, added: “Joe Kaye is a hugely experienced operator and he brings energy and enthusiasm to growing the Aintree business by delivering exemplary customer service. We are seeing an acceleration in the number of retailers joining our fascia operations as they appreciate that employee ownership allows us to go the extra mile in protecting their margins in this difficult economic environment.”

Parfetts ran a ‘Super September Trade Week’, which attracted record sales across its depot network. The Aintree depot was the best performing and achieved sales of £3.5 million during the promotion.