Confex Accelerate wholesale digital solution launched

Confex has announced a strategic partnership with Cerve that will offer a range of digital solutions to the group’s members under the Confex Accelerate name.

Tom Gittins, managing director of Confex, explained: “By working with Cerve we can offer each of our members the fastest, easiest and most cost-effective way to expand and grow their business. Confex recognises the impact that technology can make for food and beverage wholesalers and we are working with Cerve to create a unique digital proposition for all our members.”

By joining the Confex Accelerate programme, Confex members will receive free access to the CORE own-brand range via a digital catalogue and will also be first in line to participate in Confex’s direct-to-consumer proposition, Confex Direct.

In addition, Confex members can benefit from a branded ordering platform for their customers to grow online sales and reduce costs for a low monthly fee.

Dan Mazig, CEO of Cerve, said: “Developing this solution with an organisation as large, diverse and forward thinking as Confex provides a fantastic platform for Cerve to position itself as the ‘go-to’ provider of digital automation, making it simple and cost-effective to improve the efficiency of wholesaler’s ordering and sales processes.

“The Confex Accelerate solution will give Confex members easy to deploy technology, at an accessible cost, with zero administration.”