Nomadic Dairy launches first-ever on-pack promotion

Nomadic Dairy is running the brand’s first-ever on-pack promotion across its best-selling Yogurt & Oat Clusters range.

Featured on all five flavour variants, including the recently launched limited-edition, Honeycomb & Chocolate, the promotion offers hundreds of prizes – sourced from Nomadic’s home county of Donegal in Ireland.

Four top prizes offer winners and their guests a luxury weekend escape at Harvey’s Point Hotel on the banks of Donegal’s Lough Eske, a short drive down from the brand’s HQ.

Other prizes are handmade scarves from Donegal producers Orwell & Browne, luxury boxed candles from the Donegal Wax Company, and copies of the Donegal Table cookbook by award-winning Irish celebrity chef, Brian McDermott.

In addition, Nomadic will be giving away thousands of coupons for free pots of Yogurt & Oat Clusters. Customers enter the promotion via unique codes printed on every tub in the range. 

The activity is being supported with digital advertising, both online and on outdoor sites near key stockists across the UK and Ireland.

The Nomadic Dairy brand is the No.1 yogurt brand in the convenience category (IRI).

Bethan Miles, brand manager at Nomadic Dairy, says: “We’re proud to call Donegal our home – especially when we share it with so many amazing producers and locations. That’s why, for our first on-pack promotion, it felt right to celebrate it – and offer our customers the chance to experience some more of the delights of the county other than our products.” 

Published Date: February 2, 2022