The Halal-certified 750g pack is available via the distributor Bramble Foods and contains a mix of sweets made with no artificial colours, plus a scoop for the sweets, 20 ‘trick or treat’ paper bags and stickers.

Stuart Johnston, managing director of Kervan Gida UK, says: “Bebeto champions ‘life is for enjoying the little things’ and we hope that with this new giant Halloween party pack we can provide moments of happiness for the whole family. We’re confident this stand-out pack will enhance independent retailers’ Halloween offering, providing both retailer and shopper with an excellent value product that’s not to be missed.”

The Halloween NPD announcement comes hot on the heels of Bebeto’s six-figure ‘Everything’s Bebetter with Bebeto’ campaign that has taken the brand into homes across London and surrounding counties with its first-ever UK TV ad. The investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing and consumer sampling.