TWC reshapes business into three specialist divisions

Data and digital specialist TWC has reshaped its business into three divisions: TWC Trends, TWC Consultancy and TWC Technology.

Tanya Pepin: ‘Our three divisions offer services that are highly complementary.’

Headed by managing director Tanya Pepin and development director Tom Fender, TWC aims to drive growth through intelligence and technology, and offer a personal touch in an increasingly digital world. The areas of focus of the three divisions are:

TWC Trends

TWC helps its clients to understand what is happening in the market, and why. Further to the launch of TWC Trends and TWC Trends Spring Report in April 2021, this division will continue to benchmark what is happening in wholesale, retail and hospitality across changing customer and consumer behaviours. TWC Trends provides insight and can undertake focus groups, customer surveys and specialist category market research to build up a picture of what’s really happening in the market.

TWC Consultancy

TWC’s market intelligence and digital savviness, which comprises insight and strategy services, helps clients to make data-led decisions and build data-centric customer experiences to enhance their performance. The TWC team ‘lives and breathes’ the wholesale, foodservice and convenience market sectors and the associated supply chains – it understands the complexities and the challenges. The team ‘speaks the language’ and is passionate about the sector.

TWC Technology

TWC claims to be at the forefront of wholesale shipments reporting, with a platform that it believes is the most user-friendly and flexible in wholesale. TWC partners with many of the UK’s leading wholesalers to provide data reporting solutions that have been designed to work with multiple data sets, different operating models and various user needs. Its technology is said to lead across reporting, rewards/vouchers, customer engagement and retailer compliance.

Pepin says that TWC’s evolution has been hand in hand with customer need, and the creation of three specialist divisions provides a clear differentiation of service that will make it easy and transparent for customers: “Our whole ethos is around providing the right solutions that boost our customers’ bottom line and, to that end, our three divisions offer services that are highly complementary and all based on a deep understanding of the markets, the industries, and the behaviours that underpin growth.

“We believe the next frontier is personalisation. Wholesalers already capture detailed shopper behaviour data, and c-stores and hospitality venues can do the same.

“Our industry must start to tailor offers to customer segments, drive upsell via increased customer distribution and rate of sale, and all through personalised messaging – just as Amazon has been doing for years.

“The wholesale route to market is a fast-paced channel that relies on lean cost models. More than ever, wholesalers and their suppliers and customers need to forensically understand their businesses – what works, what doesn’t, and which customer segments are in growth and which are in decline.

“We offer something different in the market alongside continuous development to create tools that help wholesalers and suppliers grow their businesses. Every day our products and services are pushing new boundaries – we are still at the beginning of a much longer journey.”

Tel: TWC (01908) 101389