Mars Chocolate expands 50p PMP range

Mars Chocolate has expanded its portfolio of price-marked lines by including six popular single-serve packs.

Mars, Snickers, Twix, Bounty and Maltesers are now obtainable in price-marked versions, with Maltesers Teasers set to join the range on 25 January. The new additions all feature a 50p yellow price flash on pack and come in cases of five.

The latest offering builds on the success of Mars’ price-marked treat bags and sharing blocks, which includes best-sellers such as Maltesers, M&Ms and Galaxy.

Bep Dhaliwal, trade communications manager at Mars Chocolate UK, says: “As shoppers continue to look for the best deals on their favourite chocolate confectionery, price-marked packs now account for 60% of sales at independent stores and we expect to see this trend rise again in 2016.”

Tel: Mars Chocolate UK (01753) 550055