Pre-conference incentive results in 13m cases sold to Sugro members

A three-month incentive before Sugro UK’s 2026 Business Convention in Vietnam generated purchases by the group’s members of approximately 13 million cases.

Sugro’s Emma Senior (second on right) and board directors present the head of the Go Vap school with a donation.

The convention itself attracted more than 80 delegates and featured both formal and informal business sessions.

In keeping with Sugro UK’s tradition of giving back to its host communities, the group partnered with PepsiCo, Red Bull, Suntory, and Valeo Foods to make a financial donation to SOS Children’s Villages in Go Vap, Vietnam.

As the largest of SOS Vietnam’s Children’s Villages, the Go Vap facility comprises 20 family homes and has provided a safe and nurturing environment for more than 600 underprivileged children over the years. The donated funds will be directly utilised to supply local children with essential everyday necessities.

Emma Senior, managing director at Sugro UK, said: “Our 2026 Convention has been one of our most successful yet. Members and suppliers came together to further foster relationships, whilst driving fantastic incremental volume to the group.

“The CSR contribution at Go Vap with the local children was truly memorable. We had the opportunity to visit the children in their school and homes, with the Sugro board directors and I presenting the head of the school with our donation. I would like to personally thank those suppliers who supported us in the charitable contribution.”