JJ Foodservice offers wider range of P&G PRO hygiene and cleaning products

JJ Foodservice has entered into a partnership with P&G PRO to supply a wider range of products in the hygiene and chemical cleaning categories.

JJ employees at the P&G PRO workshop.

Of the P&G PRO product lines now available, 65% are new to JJ’s range.

The business is backing the range expansion with specialist product training, dedicated customer tools and a wider campaign with the aim of making JJ the supplier of choice for cleaning products in the catering trade.

JJ’s newest branch in Nottingham recently hosted a training workshop led by the P&G PRO research & development team. JJ’s national sales team attended the session, which set out the science behind how P&G PRO products perform against standard brands, giving the team the technical knowledge to advise customers with confidence.

The training day forms part of JJ’s wider investment in serving hotels, care homes and other high-standard hospitality operators, where hygiene is a day-to-day operational priority.

Baris Kacar, chief sales officer at JJ Foodservice, said: “Many of our customers don’t realise that we don’t just do food – we also sell hygiene and chemical cleaning products. Not only can you buy them with your regular order, but our P&G PRO range is part of ‘Mix More Save More’, which means our prices are extremely competitive – so competitive that we’re even attracting fellow wholesalers.”

JJ has launched a dedicated hygiene and cleaning brochure and microsite. Products are available as individual SKUs, and customers can also buy by the pallet, giving operators of all sizes a way to buy that suits their usage and storage.

JJ is also developing further incentive schemes to encourage customers to buy from its P&G PRO range, with details to follow.

The scale of JJ’s direct supply position also means the business can support other wholesalers looking for access to P&G PRO products at competitive prices. Wholesalers interested in speaking to JJ about its hygiene and chemical cleaning range can contact comms@jjfoodservice.com.