Mondelez launches #ProudlyMadeHere campaign to celebrate its 3,800 UK employees

Mondelez International is shining a spotlight on the people across the UK who bring Cadbury’s chocolate to life, with a new campaign for UK Chocolate Week (18-25 October).

Built on over 200 years of chocolate heritage, the #ProudlyMadeHere campaign celebrates Mondelez International’s 3,800 employees across the UK with a new Impact Report and behind-the-scenes videos of Cadbury’s chocolate factories, demonstrating the chocolate maker as a case study in what regional good growth looks like.

The new report reveals that Mondelez International’s economic contribution to the West Midlands economy reached nearly £1 billion Gross Value Added in 2025, rising by 112% since 2021. The region alone accounts for 40% of Mondelez UK’s total economic contribution.

#ProudlyMadeHere also showcases the journey of Cadbury chocolate through the UK, with behind-the-scenes videos of its factories.

Christian Woolfenden, senior vice president and managing director UK&I, says: “Every bar of Cadbury Dairy Milk carries a story of people and places across the UK. From our farming partners delivering fresh milk to the teams creating chocolate crumb in Marlbrook and the chocolate makers in Bournville who have perfected their craft over generations, this is chocolate made with genuine pride.

“We want people to know that when they break off a piece of Cadbury Dairy Milk, they’re enjoying something shaped by thousands of skilled, passionate people right here in the UK. That’s what #ProudlyMadeHere is all about.”

Al Carns, MP for Birmingham Selly Oak, says: “Mondelez and Cadbury provide a powerful example of what good growth can look like: long-term investment, high-quality employment, innovation, skills development and an authentic connection to the communities in which a business operates.”