Nestlé brings back KitKat White as wholesale and convenience exclusive

Nestlé has brought back KitKat four-finger White exclusively for wholesalers and convenience retailers.

KitKat is the No.4 chocolate singles brand in symbols & independents and is worth more than £40 million in the channel (Circana), with a broad portfolio including its four-finger format, Chunky, Duo, multipacks and blocks.

KitKat four-finger White returns to complete the core four-finger line-up alongside Milk and Dark.

The returning variant has a strong track record in convenience. When previously available, KitKat White ranked within the top 15% of SKUs and recruited 100,000 new shoppers to the category (Circana).

Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said: “KitKat has been helping people enjoy better breaks for generations, and the strength of the brand comes from offering shoppers familiar favourites alongside plenty of choice across our range.

“Our classic four-finger format remains at the heart of KitKat, with Milk and Dark already giving shoppers different ways to enjoy their break.”

KitKat four-finger White has an rsp of 89p and is available in price-marked packs.