Country Range Group Business Development Day attracts 35 suppliers

Country Range Group’s latest Business Development Days brought together more than 35 suppliers and the organisation’s 21 wholesaler members.

Across the two days, the event welcomed nearly 140 member and supplier delegates, with a strong focus on new product development for 2027 and emerging food trends. Products catering to vegan, gluten-free and other speciality diets were particularly prominent, highlighting the continued importance of innovation and evolving customer needs in the sector.

The collaborative event enabled suppliers to run live sampling activities and engage in face-to-face meetings with key decision makers to help build stronger relationships. Discussions also focused on how suppliers can develop a better understanding of the needs of foodservice wholesaler customers, as well as ideas on what local marketing support works best for members and suppliers.

Dean Pendlebury, Country Range Group’s buying director, said: “It’s great to have been back at Doncaster Racecourse for our latest Business Development Day and we’re thrilled to see some new suppliers making their first appearances.

“The feedback from all the suppliers and members involved has been tremendous and it’s been financially beneficial too, with excellent volume driving promotions and on-the-day orders. We can’t stress to suppliers and members how vital these events are and urge those who haven’t been involved yet to get in touch for our next one.”

The next Country Range Group Business Development Days will take place on 21 and 22 January 2027. Any producers and suppliers interested in attending are asked to email enquiries@countryrange.co.uk or to contact their usual Country Range Group trading representative if they are already an existing supplier to the group.