Juul Labs launches new JUUL2 Starter Kit with upgraded device

Juul Labs UK has introduced a new JUUL2 Starter Kit, with an upgraded USB-C device, longer battery life, reduced packaging, and four flavoured pods.

The new JUUL2 Starter Kit, which includes a JUUL2 device and a USB-C charging cable, benefits from a two-year limited warranty.

It also now includes four different flavoured pods, compared to the previous two-pack version. The flavours are:

Crisp Menthol, described as a fresh green menthol flavour with a brisk, cooling finish.

Virginia Tobacco, described as a bright, authentic tobacco flavour with a subtly sweet, toasted finish.

Mango, described as a smooth, tropical mango fruit flavour.

Watermelon, described as a fresh, classic watermelon fruit flavour.

The NHS recognises the role that vaping can play to support adult smokers to transition away from cigarettes, and responsible flavour options are considered an effective factor in this process. Juul Labs UK says that this new starter kit is designed to help adult smokers transition away from cigarettes, offering a selection to help smokers establish which flavour works best for them.

To further support this goal, the new four-pod JUUL2 Starter Kit has the same £9.99 rsp as the previous two-pack version, offering consumers significant savings and value.

The improved device has a longer battery life which is rechargeable through a USB-C charging cable and port instead of the old USB charging dock system.

In addition, aligned with Juul Labs’ sustainability commitments, the packaging has been redesigned to minimise waste and JUUL pods can be recycled for free through Juul Labs’ partnership with TerraCycle.

JUUL2 is the No.1 brand in vape for menthol flavours in the UK retail vape market and the No.2 brand for tobacco flavours, with the JUUL2 non-tobacco & menthol range growing by 22% in the latest 12 weeks versus the prior year and JUUL2 device volume sales up by 11% (Circana).

Melissa Wisdom, managing director of Juul Labs UK, says: “We are delighted to launch the new JUUL2 Starter kit, providing adult smokers with value for money and expanded flavour options to support them on their switching journey. This launch furthers our core mission – to transition the UK’s 5.3 million existing smokers by providing high-quality, effective and responsible alternatives.”