Caterforce adds premium breads and cakes to Chefs’ Selections Premium Collection

Caterforce is expanding its Chefs’ Selections Premium Collection with a new range of cakes and premium breads.

Available now are four new cakes:
• Spiced Pear & Caramel Cheesecake
• Whisky Cream Indulgence Cheesecake
• Raspberry, White Chocolate & Matcha Cake
• Hazelnut Praline & Salted Caramel Cake

Six new breads will be launched in December. They are:
• Barra Gallega Baguette
• Rustic Sourdough Sandwich Baguette
• Rustic Rye Sourdough Loaf
• Olive Oil Sourdough Bun
• Traditional Schiacciata
• Brioche Bun

Rebecca Woollam, own brand marketing manager at Caterforce, said: “Our Premium Collection is an area we’re really focused on developing. We want to make sure we’re not simply adding products for the sake of expanding the range; we’re closely examining how menus and consumer expectations are changing and identifying where our own-brand offer can provide something genuinely relevant.

“With the breads, we’re seeing sandwiches become much more elevated, particularly across coffee shops and grab-and-go. Consumers are being offered better breads, more interesting fillings and products that feel much closer to something they might expect from a specialist bakery or deli.

“At the same time, treating remains incredibly important. Consumers may be more considered about where they spend, but there is still a strong desire for something indulgent when they do choose to treat themselves. Our new cakes combine recognisable favourites with flavours such as matcha, hazelnut praline, spiced pear and whisky cream to give operators something that feels a little more special.

“These launches are part of our wider ambition to ensure Premium Collection continues to offer products that respond to what’s happening in the market and help our members and their customers create menus that feel current, premium and commercially relevant.”