Sugro UK conference and networking event features 600 member-supplier meetings

Sugro UK is celebrating another successful Business Conference and Networking Event, with over 600 meetings taking place between Sugro’s members and suppliers.

The conference also included Member Anniversary Awards.

Held in Birmingham, the two-day event commenced with a Business Conference, featuring speeches from Sugro’s leadership team, outlining the group’s key initiatives and highlighting its strategic accomplishments over the past year.

Other speakers included James Bielby from The FWD, Tanya Pepin from TWC Group, Michael Christopherson from Coca–Cola Europacific Partners and guest speaker, former airline captain Emma Henderson MBE.

The group also shared several video presentations showing examples of collaborative work between its members, suppliers and third-party suppliers on AI, digital, data, rebates, and other key group initiatives.

The Networking Event showcased a wide range of products and industry innovations. There were also insights into the latest artificial intelligence (AI) trends and opportunities, data usage, and the upcoming Deposit Return Scheme.

The event also featured the Member Anniversary Awards. Forrest Fresh Foods, Raavi Foods trading as Pak Foods, and Morris & Son are all celebrating their 30^th business anniversaries, while ICS (UK) is celebrating its 50^th anniversary.

Emma Senior, managing director at Sugro UK commented: “I am absolutely thrilled by the incredible engagement at this year’s conference and networking event. Bringing our members and suppliers together face-to-face is where the real value is unlocked, and delivering over 600 individual meetings proves the strength of our buying group network.

“The immediate commercial pipeline generated during the event ensures that both independent wholesalers and our supply partners are perfectly positioned for collective, long-term growth.”

Sugro UK’s head of commercial & marketing Yulia Petitt added: “The energy and engagement from both members and suppliers throughout the two days were outstanding. This event proved that face-to-face collaboration remains vital for uncovering new commercial paths.”